The Marketing Research is oriented to students in third year of license. As a porcess, it is designed to transform managerial uncertainty into informed strategic decisions. It begins by defining a precise research problem, structured by a conceptual model and testable hypotheses. The methodology then relies on a qualitative phase to explore deep motivations, followed by a quantitative study to statistically validate trends across a representative sample. Finally, the data analysis leads to a comprehensive report providing concrete recommendations for the business.
- المعلم: MERIEM GOURI