Dear students, welcome to your e-learning space dedicated to the Business Plan, writing & presentation module, taught by Dr. Gouri Meriem during this semester of the 2025–2026 academic year.
This platform will be useful for:
Viewing and downloading all types of documents such as exercises, lessons, and references, etc.
Communicating with me outside the university.
Attending online sessions to reinforce face-to-face classes.
I wish you a year full of success!
Dear students, please be informed that you can register yourselves on my e-learning space by clicking the “Enrol” button. Kindly inform any classmates who have not yet registered.
Dear students, Many of you asked me to use Google Meet, because of technical problems. I will use it while you solve your issues, but please log in with your professional emails.
Dear students, Due to my professional absence, planned for two weeks (dates not yet fixed), make-up sessions are currently taking place. The courses will be posted according to the recovery schedule.
First name, last name: Meriem Gouri, lecturer (Maitre de conférence- B)
Email: meriem.gouri@univ-annaba.dz @gmail.com
Phone number : 06 74 99 29 01
Lesson time and location: Saturday (online) at 5:00 p.m to 6:30 p.m
Wednesday 1:30 p.m to 3:00 p.m
Module info:
Education unit: horizontal
Number of credits: 01
Coefficient: 01
Hourly volume per week: 1h30
Evaluation method: Continous evaluation through personal and group work.
As well as online and physical presence
To enable students to aqcuire the knowledge and skills necessary to design, write, and present a business plan in English, in order to develop their own entrepreneurial projects and stratups.
He will be able to write, and present a business plan.
He will be able to generate and refine innovative business ideas.
He will be able to learn methods for analyzing target markets and customer segments.
He will be able to define clearly the features and value proposition of a product or service
He will be able to design a basic marketing strategy aligned with the business idea
The first chapter: Concepts of entrepreneurship
The second chapter: Business idea & team
The third chapter: Market analysis
The fourth chapter: Description of the product or service
The fifth chapter: Marketing strategy
Business plan sections:
Books
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10th ed.). McGraw-Hill Education
Ian Mackenzie, English for Business Studies: A Course for Business Studies and Economic Studies, Cambridge University Press, 3rd Edition/2010
J. Schofied and A. Osborn, English for Business: Speaking, Harper Collins Publishers./2011
Kuratko, D. F. Entrepreneurship: Theory, Process, and Practice (10th ed.). Cengage Learning, 2016.
Longenecker, J. G., Petty, J. W., Palich, L. E., & Hoy, F. (2019). Small Business Management: Launching and Growing Entrepreneurial Ventures (19th ed.). Cengage.
Simon Sweeney, English for Business Communication, Cambridge University Press, Second Edition /2019
Al Ehsan, Z. (2021). Defining a Startup - A Critical Analysis. SSRN. doi:http://dx.doi.org/10.2139/ssrn.3823361
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217_226.
Skala, A. (2019). Digital Startups in Transition Economies, (éd. 1). London: Palgrave Pivot Cham. doi:https://doi.org/10.1007/978-3-030-01500-8_2
