Aperçu des sections
Généralités
Dear students, you can check your evaluation marks on progres Platform.
Contact & info sheet
Contact:
First name, last name: Meriem Gouri, lecturer (Maitre de conférence- B)
Email: meriem.gouri@univ-annaba.dz @gmail.com
Phone number : 07 74 99 29 01
Lesson time and location: Sunday (online) at 5:30 p.m to 7:00 p.m
Module info:
Education unit: horizontal
Number of credits: 01
Coefficient: 01
Hourly volume per week: 1h30
Evaluation method: Continous evaluation through personal and group work.
As well as online and physical presence
Objectives
General objective:
The student will be able to use their language skills (Speaking, Reading, Listening, and Writing), to communicate effectively and efficiently facing professional situations.Specific objectives:
- Student will be able to define the most important concepts in Marketing.
- He will be able to differentiate between the terms relating to the topics.
- He will be able to apply its language skills in different learning and real Marketing situations.
Prerequisites
- Students must have successfully completed the lessons of S1, S2, S3, S4, S5 and S6.
- They should have developed an understanding of the basic concepts related to their domain: Economics, Trade, Accounting, Management, and Finance.
- Also, they should have improved their verbal communication skills.
Plan
- Chapter 01: Writing emails using formal and informal styles
- Chapter 02: Ethical issues in Digital marketing
- Chapter 03: Impact of digital media on the marketing mix
- Chapter 04: How to plan an engaging website
- Chapter 05: Campaign creation
References
Books
A. Littlejohn, Professional English Company to Company: A Task-based Approach to business emails, letters, and faxes, Cambridge University Press, 4th Edition/2008
Ian Mackenzie, English for Business Studies: A Course for Business Studies and Economic Studies, Cambridge University Press, 3rd Edition/2010
J. Schofied and A. Osborn, English for Business: Speaking, Harper Collins Publishers./2011
Simon Sweeney, English for Business Communication, Cambridge University Press, Second Edition /2019
Articles
Elida Cirikoviý, Marketing mix in toruism, Academic Journal of Interdisciplinary Studies 3(2). DOI:10.5901/ajis.2014.v3n2p111
Lalitha Krishnamurthy, Raja Jebasingh, Arockia Rajasekar, TOURISM MARKETING. 2020Ozlem Karaman (2023), Ethics of Digital Marketing, In İnci ERDOĞAN TARAKÇI & Ramazan ASLAN (eds), The essentials of today’s Markeitng. EFE academy publishing, pp170-185
Shaik Javed Parvez, H.M. Moyeenudin, S. Arun, R. Anandan, Senthil Kumar Janahan, Digital marketing in hotel industry. International Journal of Engineering & Technology, 7 (2.21) (2018) 288-290.
Websites
https://online.maryville.edu/blog/how-does-digital-media-affect-the-marketing-mix/ Consulted 26 October, 2024, at 11:40 p.m
https://optasy.com/blog/benefits-interactive-websites-and-how-create-them. Consulted Friday 22/November/2024 at 9 p.m
https://blog.hubspot.com/marketing/off-page-seo. Consulted Saturday 30 November 2024
