Specialized foreign language 1

Week

Lesson content

Week 01

-Writing emails using formal and informal styles

-Email etiquette

Week 02

Practice

Week 03

-Ethical issues in Digital marketing -Lesson

-Ethical issues in Digital marketing-  Practice

Week 04

-Digital media principles and impact on marketing mix- Lesson

- Examples

Week 05

-Practice

Week 06

-How to plan an engaging website

-How to conceptualize an engaging websites

Week 07

-On/Off-page optimization

-Group work to present in class

Week 08

-Introduction to SEM

-Site targeting

Week 09

-Campaign creation

-Group work in class

Week 10

Submit evaluation marks to the students