Detailed plan
|
Week |
Lesson content |
|
Week 01 |
-Writing emails using formal and informal styles -Email etiquette
|
|
Week 02 |
Practice |
|
Week 03 |
-Ethical issues in Digital marketing -Lesson -Ethical issues in Digital marketing- Practice
|
|
Week 04 |
-Digital media principles and impact on marketing mix- Lesson - Examples |
|
Week 05 |
-Practice |
|
Week 06 |
-How to plan an engaging website -How to conceptualize an engaging websites |
|
Week 07 |
-On/Off-page optimization -Group work to present in class |
|
Week 08 |
-Introduction to SEM -Site targeting
|
|
Week 09 |
-Campaign creation -Group work in class |
|
Week 10 |
Submit evaluation marks to the students |
Last modified: Thursday, 28 November 2024, 5:23 PM