ريادة الأعمال Entrepreneurship

This article by Harvard Business School Online provides a practical framework for generating innovative and viable business ideas. It explores how entrepreneurs can identify opportunities by combining personal interests, market gaps, and real-world problems. The guide includes step-by-step advice on brainstorming, validating ideas, and applying design thinking to entrepreneurial challenges.

💡 Highly recommended for students seeking real-world insight into idea generation methods discussed in this unit.

✅ Use this resource to:

• Reinforce your understanding of structured ideation.

• Compare expert methods to your class activities (e.g., SCAMPER, Design Thinking).

• Explore tips on refining and validating your own business concepts.