Topic outline
contact sheet
Name, first name, degree: randa boulkroune, maitre conference B
Email: randablk28@gmail.com
Phone number: 0790912766
Time and place: online course at e learning platform, on Wednesday at 17:30
General informations about the course
Title: living language 01
Learning unit: horizontal
Number of credit: 01
Coefficient: 01
Weekly hourly volume: 1h30 per week
prerequisites
Students must have successfully completed the lessons of S1, S2, and S3. They should have developed a strong understanding of the basic concepts related to their fields of expertise, namely, Economics, Trade, Accounting, Management, and Finance as well as improved their verbal communication skills.
global plan (schedule)
Date
Class
Weeks
02/11/2024
Topic 1 : main marketing concepts
01
07/11/2024
Topic 2 : marketing environment.
02
14/11/2024
Topic 3 : marketing mix (4p’s, 4c’s, 4a’s and 4o’s)
03
21/11/2024
Topic 4 : marketing and marketing orientations.
04
28/11/2024
Topic 5 : digital marketing
05
05/12/2024
Topic 6 : SWOT analysis
06
12/12/2024
Topic 7 : customer behavior and consumer life cycle
07
