Aperçu des sections
Généralités
Dear students, you can check your marks on progres platform.
Contact & info sheet
Contact:
First name, last name: Meriem Gouri, lecturer (Maitre de conférence- B)
Email: meriem.gouri@univ-annaba.dz @gmail.com
Phone number : 07 74 99 29 01
Lesson time and location: Saturday (online) at 5:30 p.m to 7:00 p.m
Module info:
Learning unit: horizontal
Number of credits: 01
Coefficient: 01
Hourly volume per week: 1h30
Evaluation method: Continous evaluation through personal and group work.
As well as online and physical presence
Objectives
General objective:
The student will be able to use their language skills (Speaking, Reading, Listening, and Writing), to communicate effectively and efficiently facing professional situations.Specific objectives:
- Student will be able to define the most important concepts in Tourism and Hospitality Marketing.
- He will be able to differentiate between the terms relating to the topics.
- He will be able to apply its language skills in different learning and real situations.
Prerequisites
- Students must have successfully completed the lessons of S1, S2, S3, S4, S5 and S6.
- They should have developed an understanding of the basic concepts related to their domain: Economics, Trade, Accounting, Management, and Finance.
- Also, they should have improved their verbal communication skills.
Plan
- Chapter 01: Services management
- Chapter 02: Hospitality Marketing
- Chapter 03: Tourism Marketing
- Chapter 04: Digital marketing tools in hospitality
- Chapter 05: Tourist behavior: theory & practice
References
Books
A. Littlejohn, Professional English Company to Company: A Task-based Approach to business emails, letters, and faxes, Cambridge University Press, 4th Edition/2008
Ian Mackenzie, English for Business Studies: A Course for Business Studies and Economic Studies, Cambridge University Press, 3rd Edition/2010
J. Schofied and A. Osborn, English for Business: Speaking, Harper Collins Publishers./2011
Simon Sweeney, English for Business Communication, Cambridge University Press, Second Edition /2019
Articles
Elida Cirikoviý, Marketing mix in toruism, Academic Journal of Interdisciplinary Studies 3(2). DOI:10.5901/ajis.2014.v3n2p111
Lalitha Krishnamurthy, Raja Jebasingh, Arockia Rajasekar, TOURISM MARKETING. 2020Shaik Javed Parvez, H.M. Moyeenudin, S. Arun, R. Anandan, Senthil Kumar Janahan, Digital marketing in hotel industry. International Journal of Engineering & Technology, 7 (2.21) (2018) 288-290. DOI: 10.14419/ijet.v7i2.21.12383
Websites
YaSM wiki, https://yasm.com/wiki/en/index.php/Service_Management. Consulted 28 October, 2024, at 5:35 p.m
https://blog.hubspot.com/marketing/off-page-seo. Consulted Saturday 30 November 2024
