Aperçu des sections
Welcome message
Dear students, welcome to your e-learning space dedicated to the Business Plan, writing & presentation module, taught by Dr. Gouri Meriem during this semester of the 2025–2026 academic year.
This platform will be useful for:
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Viewing and downloading all types of documents such as exercises, lessons, and references, etc.
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Communicating with me outside the university.
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Attending online sessions to reinforce face-to-face classes.
I wish you a year full of success!
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Dear students, please be informed that you can register yourselves on my e-learning space by clicking the “Enrol” button. Kindly inform any classmates who have not yet registered.
Dear students, Due to my professional absence, planned for two weeks (dates not yet fixed), make-up sessions are currently taking place. The courses will be posted according to the recovery schedule.
Contact & info sheet
Contact:
First name, last name: Meriem Gouri, lecturer (Maitre de conférence- B)
Email: meriem.gouri@univ-annaba.dz @gmail.com
Phone number : 06 74 99 29 01
Lesson time and location: Saturday (online) at 5:00 p.m to 6:30 p.m
In person Wednesday at 1:30 p.m to 3:00 p.m
Module info:
Learning unit: horizontal
Number of credits: 01
Coefficient: 01
Hourly volume per week: 1h30
Evaluation method: Continous evaluation through personal and group work.
As well as online and physical presence
Objectives
General objective:
To enable students to aqcuire the knowledge and skills necessary to design, write, and present a business plan in English, in order to develop their own entrepreneurial projects and stratups.Specific objectives:
He will be able to write, and present a business plan.
He will be able to generate and refine innovative business ideas.
He will be able to learn methods for analyzing target markets and customer segments.
He will be able to define clearly the features and value proposition of a product or service
He will be able to design a basic marketing strategy aligned with the business idea
Prerequisites
- Students must have successfully completed the lessons of S1, S2, S3, S4, S5 and S6.
- They should have developed an understanding of the basic concepts related to their domain: Economics, Trade, Accounting, Management, and Finance.
- Also, they should have improved their verbal communication skills.
Plan
The first chapter: Concepts of entrepreneurship
The second chapter: Business idea & team
The third chapter: Market analysis
The fourth chapter: Description of the product or service
The fifth chapter: Marketing strategy
Chapter 2: Business Idea
Business plan sections:
References
Books
A. Littlejohn, Professional English Company to Company: A Task-based Approach to business emails, letters, and faxes, Cambridge University Press, 4th Edition/2008
Ian Mackenzie, English for Business Studies: A Course for Business Studies and Economic Studies, Cambridge University Press, 3rd Edition/2010
J. Schofied and A. Osborn, English for Business: Speaking, Harper Collins Publishers./2011
Simon Sweeney, English for Business Communication, Cambridge University Press, Second Edition /2019
Articles
Elida Cirikoviý, Marketing mix in toruism, Academic Journal of Interdisciplinary Studies 3(2). DOI:10.5901/ajis.2014.v3n2p111
Lalitha Krishnamurthy, Raja Jebasingh, Arockia Rajasekar, TOURISM MARKETING. 2020Shaik Javed Parvez, H.M. Moyeenudin, S. Arun, R. Anandan, Senthil Kumar Janahan, Digital marketing in hotel industry. International Journal of Engineering & Technology, 7 (2.21) (2018) 288-290. DOI: 10.14419/ijet.v7i2.21.12383
Websites
YaSM wiki, https://yasm.com/wiki/en/index.php/Service_Management. Consulted 28 October, 2024, at 5:35 p.m
https://blog.hubspot.com/marketing/off-page-seo. Consulted Saturday 30 November 2024
