Aperçu des sections
Généralités
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Contact & info sheet
Contact
First name, last name: Meriem Gouri, lecturer, Maitre de conférence - B-
Email: meriem.gouri@univ-annaba.dz @gmail.com
Phone number : 06 74 99 29 01
Lesson time and location: Monday (9:30-12:30) in Classroom T3
Learning subjet info:
Learning unit: Fundamental
Number of credits: 04
Coefficient: 02
Weekly hourly volume: Three (03) hours
Course (number of hours per week): 1:30
Directed work (number of hours per week): 1:30
Evaluation method: 60% Exam, 40% Continuous evaluation
Objectives
General objective:
The student will be able to understand the mechanism of carrying out marketing research, from its design to the writing of the report.Specific objectives:
- Student will be able to determine the marketing problem and the hypotheses.
- He will be able to design the questionnaire and choose the right sample.
- He will be able to analyze the results using the suitable tools.
- Student will be able to write the marketing report.
Prerequisites
Student is supposed to master the basics of marketing 1,2, and statistics already seen in previous years
Plan
The second chapter: Qualitative studies (Methods and tools of data collection)
The third chapter: Quantitative studies (Methods and tools of data collection)
The fourth chapter: Methods of sampling and size selection
The fifth chapter: Results analysis
The sixth chapter: Preparation of final report.
References
Books :
- B.Wrenn, R.Stevens &D.Louden, Marketing research: Text and cases, Haworth Press Inc, New York,US/ 2002
- Baynast, Lendrevie, Lévy, Mercator, Edition Dunod 2017,
- JL.Giannelloni & E.Vernette, Etudes de marche, Vuibert, 3é edition, Paris, France/2012
- Kotler, Keller, Manceau, Marketing management, Pearson, 2015
Handbooks:
KHERRI Abdenacer, Recherches marketing, manuel de cours, Ecole des Hautes Etudes Commerciales, Kolea, 2022