πŸ“˜ Glossary – Unit 4: From Idea to Plan

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Dear Students,

Welcome to the glossary for Unit 4: From Idea to Plan.
This glossary is designed to support your learning by providing clear, easy-to-understand definitions of the key concepts, terms, and tools introduced in this unit.

An animation of a stick figure sitting on a pile of books reading.

You will encounter many new words related to business modeling and planning, especially when working with the Business Model Canvas (BMC) and developing your Business Plan. Understanding these terms will help you:

  • Complete your assignments with more confidence

  • Participate effectively in discussions and peer reviews

  • Prepare for quizzes and exams

  • Apply what you learn to real-world entrepreneurial situations

We encourage you to refer to this glossary regularly as you progress through the unit. You can also download it for offline use or print it for quick access during activities and workshops.

If you come across new or confusing terms not included here, feel free to suggest additions in the course forum!

πŸ“Œ Tip for Students:
Refer to this glossary before and after completing your assignments, quizzes, and BMC to reinforce your understanding of entrepreneurial vocabulary.

Happy learning,
Dr. Hassiba Almi

Browse the glossary using this index

Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL

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B

Break-even Point

The point at which total revenue equals total costs.

Business Model Canvas (BMC)

A strategic visual tool that outlines the essential components of how a business creates, delivers, and captures value.

Business Plan

A formal written document outlining the business goals, strategies, market analysis, and financial forecasts.

C

Channels

The means by which a business delivers its value proposition to customers.

Cost Structure

All the costs involved in operating a business model.

Customer Relationships

The type of relationship a company builds with each customer segment.

Customer Segments

Specific groups of people or organizations targeted by the business.

E

Executive Summary

A brief overview of the key points of the business plan.

F

Feasibility

The practicality and viability of implementing a business idea.

Financial Plan

A section of the business plan outlining budget, expenses, and revenue projections.

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