📘 Glossary

A group of children figures sit and listen to a adult stick figure read out of a book.
This glossary provides definitions of key terms used throughout Unit 9: Project Pitching. It is designed to help you better understand the vocabulary commonly used in entrepreneurial presentations. Mastering these terms will not only improve your comprehension of the lesson but also strengthen your ability to communicate professionally and confidently when presenting your project ideas.

🌟 Dear Students,

Success begins with understanding — and language is the foundation of understanding.

To help you speak the language of entrepreneurship with confidence, we’ve prepared a glossary of key terms for Unit 9. It contains simple explanations of all the essential concepts related to project pitching.

📚 Take a few minutes to explore it.
🎤 These terms will help you sound more professional.
💡 Understanding them will empower you to present your ideas clearly and convincingly.

Words matter. Learn them. Use them. Stand out.

Wishing you continued success,
Dr. Hassiba Almi

Browse the glossary using this index

Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL

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A

Audience

The group of people the pitch is directed to (investors, juries, clients, etc.).

B

Body Language

Non-verbal communication (posture, gestures, eye contact) that influences how a pitch is perceived.

Business Model

The strategy a company uses to generate revenue and deliver value to customers.

C

Call to Action (CTA)

A specific request made at the end of the pitch (e.g., asking for funding, a meeting, or a partnership).

E

Elevator Pitch

A short version of the pitch (30–90 seconds), used to quickly spark interest in informal or limited-time situations.

H

Hook

The opening part of a pitch designed to grab attention using a question, fact, or story.

I

Investor Pitch

A structured presentation aimed at convincing investors to fund a startup or business idea.

M

Market Need

A problem or gap in the market that the project or business idea seeks to address.

P

Pitch

A brief, persuasive presentation of a project or business idea aimed at convincing an audience to take a specific action.

Pitch Deck

A visual presentation (usually PowerPoint or PDF) with 8–12 slides summarizing key aspects of a business idea.

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