Aperçu des sections
Généralités
Hello,
This sunday 06 April 2025, we will have two successive conferences to recover the missed conference (Of last week before holidays).
Conference 05 at 5:00 p.m
Conference 06 at 6:30 p.m
Dear students,
A class session is scheduled this Thursday 24 April 2025:
At 8 a.m group 2
At 9:30 a.m group 1
Dear students,
You can check your evaluation marks on progres platform
Contact & info sheet
Contact:
First name, last name: Meriem Gouri, lecturer (Maitre de conférence- B)
Email: meriem.gouri@univ-annaba.dz @gmail.com
Phone number : 06 74 99 29 01
Lesson time and location: Thursday at 3:30 p.m online
Module info:
Education unit: horizontal
Number of credits: 01
Coefficient: 01
Hourly volume per week: 1h30
Evaluation method: Continous evaluation through personal and group work.
As well as online and physical presence
Objectives
General objective:
The student will be able to use their language skills (Speaking, Reading, Listening, and Writing), to communicate effectively and efficiently facing professional situations.Specific objectives:
- Student will be able to define the most important concepts in Marketing.
- He will be able to differentiate between the terms relating to the topics.
- He will be able to apply its language skills in different learning and real Marketing situations.
Prerequisites
- Students must have successfully completed the lessons of S1, S2, S3, S4, S5 and S6.
- They should have developed an understanding of the basic concepts related to their domain: Economics, Trade, Accounting, Management, and Finance.
- Also, they should have improved their verbal communication skills.
Plan
The first chapter: Digital Marketing management
The second chapter: Social networking
The third chapter: E-commerce
The fourth chapter: Job interviews
Group work
Job interview simulation in class.
References
Articles
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Margarita IšoraitėNeringa Miniotienė, Electronic Commerce: Theory and Practice, June 2018, (Integrated Journal of Business and Economics) 2(2):73. DOI: 10.33019/ijbe.v2i2.78
Books
- A. Littlejohn, Professional English Company to Company: A Task-based Approach to business emails, letters, and faxes, Cambridge University Press, 4th Edition/2008
- Ian Mackenzie, English for Business Studies: A Course for Business Studies and Economic Studies, Cambridge University Press, 3rd Edition/2010
- J. Schofied and A. Osborn, English for Business: Speaking, Harper Collins Publishers./2011
- Simon Sweeney, English for Business Communication, Cambridge University Press, Second Edition /2019
Websites
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www.wrike.com, https://www.wrike.com/digital-marketing-guide/faq/what-is-digital-marketing-management/ Consulted 20/02/2025
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Advantages and Disadvantages of Social Networking Rab Nawaz Jadoon, https://www.techtarget.com/whatis/definition/social-networking, consulted 24/02/2025
- https://jadoon956.files.wordpress.com › 2014/11, consulted 25/02/2025
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Jeff Haden eSpeaker, 27 Most Common Job Interview Questions and Answers , 2020. https://www.linkedin.com/pulse/27-most-common-job-interview-questions-answers-jeff-haden. Consulted 03/04/2025
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