Aperçu des sections
Contact & info sheet
Contact:
First name, last name: Meriem Gouri, lecturer (Maitre de conférence- B)
Email: meriem.gouri@univ-annaba.dz @gmail.com
Phone number : 06 74 99 29 01
Lesson time and location: Thursday at 3:30 p.m online
Module info:
Education unit: horizontal
Number of credits: 01
Coefficient: 01
Hourly volume per week: 1h30
Evaluation method: Continous evaluation through personal and group work.
As well as online and physical presence
Objectives
General objective:
The student will be able to use their language skills (Speaking, Reading, Listening, and Writing), to communicate effectively and efficiently facing professional situations.
Specific objectives:
- Student will be able to define the most important concepts in Marketing.
- He will be able to differentiate between the terms relating to the topics.
- He will be able to apply its language skills in different learning and real Marketing situations.
Prerequisites
- Students must have successfully completed the lessons of S1, S2, S3, S4, S5 and S6.
- They should have developed an understanding of the basic concepts related to their domain: Economics, Trade, Accounting, Management, and Finance.
- Also, they should have improved their verbal communication skills.
Plan
The first chapter: Digital Marketing management
The second chapter: Social networking
The third chapter: E-commerce
The fourth chapter: Job interviews
References
Books
A. Littlejohn, Professional English Company to Company: A Task-based Approach to business emails, letters, and faxes, Cambridge University Press, 4th Edition/2008
Ian Mackenzie, English for Business Studies: A Course for Business Studies and Economic Studies, Cambridge University Press, 3rd Edition/2010
J. Schofied and A. Osborn, English for Business: Speaking, Harper Collins Publishers./2011
Simon Sweeney, English for Business Communication, Cambridge University Press, Second Edition /2019