مخطط الموضوع
عام
Hello,
This Thursday 10 April 2025, we will have two successive conferences to recover the missed lesson (Of last week before holidays).
Conference 05 at 3:30 p.m
Conference 06 at 5:00 p.m
Dear students,
A class session is scheduled this Monday 21 April 2025 at 2p.m
Dear students,
You can check your evaluation marks on e-learning platform.
Contact & sheet
Contact:
First name, last name: Meriem Gouri, lecturer (Maitre de conférence- B)
Email: meriem.gouri@univ-annaba.dz @gmail.com
Phone number : 06 74 99 29 01
Lesson time and location: Thursday at 5:00 pm online
Module info:
Learning unit: horizontal
Number of credits: 01
Coefficient: 01
Hourly volume per week: 1h30
Evaluation method: Continous evaluation through personal and group work.
As well as online and physical presence
Objectives
General objective:
The student will be able to use their language skills (Speaking, Reading, Listening, and Writing), to communicate effectively and efficiently facing professional situations.Specific objectives:
- Student will be able to define the most important concepts in Tourism and Hospitality Marketing.
- He will be able to differentiate between the terms relating to the topics.
- He will be able to apply its language skills in different learning and real situations.
Prerequisites
- Students must have successfully completed the lessons of S1, S2, S3, S4, S5 and S6.
- They should have developed an understanding of the basic concepts related to their domain: Economics, Trade, Accounting, Management, and Finance.
- Also, they should have improved their verbal communication skills.
Plan
The first chapter: Managing Service Quality
The second chapter: Human resources management in tourism sector
The third chapter: Customer Relationships management
The fourth chapter: Brand Management
The fifth chapter: Geography of Tourism
References
Articles:
- R.Pereira, et al, Destination Branding: ACritical Overview, Article in Journal of Quality Assurance in Hospitaliuty & Tourism. 2012. DOI: 10.1080/1528008X.2012.645198
- SHERRIFF T.K. LUK and ROGER LAYTON, Perception Gaps in Cnstomer Expectations: Managers Versus Service Providers and Customers, The Service Industries Journal, April 2002. DOI: 10.1080/714005073
Books
- A. Littlejohn, Professional English Company to Company: A Task-based Approach to business emails, letters, and faxes, Cambridge University Press, 4th Edition/2008
- Ian Mackenzie, English for Business Studies: A Course for Business Studies and Economic Studies, Cambridge University Press, 3rd Edition/2010
- J. Schofied and A. Osborn, English for Business: Speaking, Harper Collins Publishers./2011
- V.Kumar, Werner Reinartz, Customer Relationship Management, Concept, startegy, and tools, 2018, Springer texts in Business and Exonomics
- Simon Sweeney, English for Business Communication, Cambridge University Press, Second Edition /2019
Handbooks
- Mohamed Mohieddin, Assistant ptofessor of Commerce Jamal Mohamed College, www.jmc.edu