Detailed plan
|
Week |
Lesson content |
Date |
|
Week 01 |
-Presentation of the program -Inform about the prerequisite test *online -Explanation the evaluation method |
29/09/2025 |
|
Week 02 |
Chapter 1 : General concepts |
06/10/2025 |
|
Week 03 |
Chapter 1: General concepts |
13/10/2025 |
|
Week 04 |
Chapter 2 : The marketing information system |
20/10/2025 |
|
Week 05 |
Chapter 3 : Types of marketing research-Documentary research |
27/10/2025 |
|
Week 06 |
Chapter 3 : Types of marketing research-Quantitative research |
03/11/2025 |
|
Week 07 |
Chapter 3 : Types of marketing research- Qualitative research |
10/11/2025 |
|
Week 08 |
Chapter 4 : Process of marketing research |
17/11/2025 |
|
Week 09 |
Chapter 4 : Process of marketing research |
24/11/2025 |
|
Week 10 |
Chapter 5 : Information sources |
01/12/2025 |
|
Week 11 |
Chapter 5 : Information sources |
08/12/2025 |
|
Week 12 |
15/12/2025 |
|
|
Week 13 |
Submit evaluation marks to the students |
05/01/2026 |
|
|
Final exam |
|
Last modified: Saturday, 4 October 2025, 11:54 AM