Topic outline

  • General

    • Dear students, welcome to your e-learning space dedicated to the Marketing Research module, taught by Dr. Gouri Meriem during this semester of the 2025–2026 academic year.

      This platform will be useful for:

      • Viewing and downloading all types of documents such as exercises, lessons, and references, etc.

      • Communicating with me outside the university.

      • Attending online sessions to reinforce face-to-face classes.

      I wish you a year full of success!


    • Dear students, please be informed that you can register yourselves on my e-learning space by clicking the “Enrol” button. Kindly inform any classmates who have not yet registered.

    • Dear students, Due to my professional absence, planned for two weeks (dates not yet fixed), make-up sessions are currently taking place. The courses will be posted according to the recovery schedule.

  • Contact & info sheet

    •                                                            Contact

      First name, last name: Meriem Gouri, lecturer, Maitre de conférence - B-

      Email: meriem.gouri@univ-annaba.dz @gmail.com

      Phone number : 06 74 99 29 01    

      Lesson time and location: Monday (1:30 p.m- 4:30 p.m) in Classroom LMD 1

       

      Learning subjet info:

      Learning unit: Fundamental

      Number of credits: 04

      Coefficient: 02

      Weekly hourly volume: Three (03) hours

      Course (number of hours per week): 1:30 

      Directed work (number of hours per week): 1:30

      Evaluation method: 60% Exam, 40% Continuous evaluation

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      

      





  • Objectives
    • General objective:
      The student will be able to understand the mechanism of carrying out marketing research, from its design to
the writing of the report.
      Specific objectives:
      1. Student will be able to define the different concepts of marketing research.
      2. He will be able to distinguish between this concepts. 
      3. He will be able to apply its knowledge in a specIfic marketing problem or situation.
      4. He will be able to analyze a marketing research situation.
      5. Student will be able to evaluate the marketing research results.


  • Prerequisites
    • Student is supposed to master :
        • The basics of marketing 1,2
        • Statistics already seen in previous years.

  • Plan
    • hapter 01: general concepts about marketing researc
      Chapter 02: the marketing information system
      Chapter 03: types of marketing research
      Chapter 04: Process (steps) of marketing research
      Chapter 05: Information sources
      


  • Discussion forum
    • Chapter 1: General concepts
    • Chapter 2: Marketing Information System (MIS)
    • Chapter 3: Types of Marketing research
    • Chapter 4: Process of Marketing research
      • Chapter 5: Information sources
        • Tasks
        • References
          • Books :
            1. B.Wrenn, R.Stevens &D.Louden, Marketing research: Text and cases,  Haworth Press Inc, New York,US/ 2002
            2. Baynast, Lendrevie, Lévy, Mercator, Edition Dunod 2017, 
            3. JL.Giannelloni & E.Vernette, Etudes de marche, Vuibert, 3é edition, Paris, France/2012
            4. Kotler, Keller, Manceau, Marketing management, Pearson, 2015

            Handbooks:
            KHERRI Abdenacer, Recherches marketing, manuel de cours, Ecole des Hautes Etudes Commerciales, Kolea, 2022

            Websites:
            Website of the leather brand Fezari: https://fezari-lemaroquinier.com/# Consulted  25/10/2024 at 12:07 a.m