Topic outline

  • General

  • Contact & info sheet

    •                                                            Contact

      First name, last name: Meriem Gouri, lecturer, Maitre de conférence - B-

      Email: meriem.gouri@univ-annaba.dz @gmail.com

      Phone number : 07 74 99 29 01    

      Lesson time and location: Sunday (09:30-11:00) in Classroom T1


      Module info:

      Education unit: basic

      Number of credits: 04

      Coefficient: 02

      Weekly hourly volume: Three (03) hours

      Course (number of hours per week): 1:30 

      Directed work (number of hours per week): 1:30

      Evaluation method: 60% Exam, 40% Continuous evaluation


  • Objectives
    • General objective:
      The student will be able to understand the mechanism of carrying out marketing research, from its design to
the writing of the report.
      Specific objectives:
      1. Student will be able to define the different concepts of marketing research.
      2. He will be able to distinguish between this concepts. 
      3. He will be able to apply its knowledge in a specIfic marketing problem or situation.
      4. He will be able to analyze a marketing research situation.
      5. Student will be able to evaluate the marketing research results.


  • Prerequisites
    • Student
is supposed to master the basics of marketing 1,2, and statistics already seen in previous years.
  • Plan
    • 


      Chapter 01: general concepts about marketing researc
      


      Chapter 02: the marketing information system
      


      Chapter 03: types of marketing research
      


      Chapter 04: Process (steps) of marketing research
      


      Chapter 05: sources of marketing research information
  • Topic 5