Marketing research 1

Topic outline

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  General

  • Announcements Forum
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  • Correction of the exam File
  • Dear students, 
    You can check your exam marks on Progres platform.

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  Contact & info sheet

  •                                                            Contact

    

    First name, last name: Meriem Gouri, lecturer, Maitre de conférence - B-

    Email: meriem.gouri@univ-annaba.dz @gmail.com

    Phone number : 07 74 99 29 01    

    Lesson time and location: Monday (08:00-11:00) in Classroom T3

    
    

    

    ^{Learning subjet info:}

    Learning unit: Fundamental

    Number of credits: 04

    Coefficient: 02

    Weekly hourly volume: Three (03) hours

    Course (number of hours per week): 1:30 

    Directed work (number of hours per week): 1:30

    Evaluation method: 60% Exam, 40% Continuous evaluation

    
    

  • Déclaration sur l'honneur File
  • Syllabus File
  • Students signature File
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  Objectives

  • General objective:

    The student will be able to understand the mechanism of carrying out marketing research, from its design to the writing of the report.

    Specific objectives:

    1. Student will be able to define the different concepts of marketing research.
    2. He will be able to distinguish between this concepts. 
    3. He will be able to apply its knowledge in a specIfic marketing problem or situation.
    4. He will be able to analyze a marketing research situation.
    5. Student will be able to evaluate the marketing research results.

    
    
    

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  Prerequisites

  • 

    Student is supposed to master :

    • The basics of marketing 1,2
    • Statistics already seen in previous years.

    
    

  • Test Quiz
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  Plan

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    hapter 01: general concepts about marketing researc

    Chapter 02: the marketing information system

    Chapter 03: types of marketing research

    Chapter 04: Process (steps) of marketing research

    Chapter 05: Information sources
    

  • Detailed plan Page
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  Discussion forum

  • How does technology impact Marketing research ? Forum
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  Online course

  • Course (ppt) File Uploaded 28/11/24, 09:19
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  Exercises

  • Exercise 01 (Classification of Marketing research) File Uploaded 28/11/24, 08:59
  • Exercise 02 (MIS) File
  • Exercise 03 (Focus group) File
  • Exercise 04 ( Summary exercise) File
  • Exercise 05 (Process) File
  • Exercise 06 (Case study) File
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  References

  • Books :

    1. B.Wrenn, R.Stevens &D.Louden, Marketing research: Text and cases,  Haworth Press Inc, New York,US/ 2002
    2. Baynast, Lendrevie, Lévy, Mercator, Edition Dunod 2017, 
    3. JL.Giannelloni & E.Vernette, Etudes de marche, Vuibert, 3é edition, Paris, France/2012
    4. Kotler, Keller, Manceau, Marketing management, Pearson, 2015

    
    

    Handbooks:

    KHERRI Abdenacer, Recherches marketing, manuel de cours, Ecole des Hautes Etudes Commerciales, Kolea, 2022
    
    

    Websites:

    Website of the leather brand Fezari: https://fezari-lemaroquinier.com/# Consulted  25/10/2024 at 12:07 a.m