Detailed plan
|
Week |
Lesson content |
Date |
|
Week 01 |
-Making contact -Presentation of the program -Explanation the evaluation method
|
30/09/2024 |
|
Week 02 |
Chapter 1 : General concepts |
07/10/2024 |
|
Week 03 |
Chapter 1: General concepts |
14/10/2024 |
|
Week 04 |
Chapter 2 : The marketing information system |
21/10/2024 |
|
Week 05 |
Chapter 3 : Types of marketing research-Documentary research |
28/10/2024 |
|
Week 06 |
Chapter 3 : Types of marketing research-Quantitative research |
04/11/2024 |
|
Week 07 |
Chapter 3 : Types of marketing research- Qualitative research |
11/11/2024 |
|
Week 08 |
Chapter 4 : Process of marketing research |
18/11/2024 |
|
Week 09 |
Chapter 4 : Process of marketing research |
25/11/2024 |
|
Week 10 |
Chapter 5 : Information sources |
02/12/2024 |
|
Week 11 |
Chapter 5 : Information sources |
09/12/2024 |
|
Week 12 |
16/12/2024 |
|
|
Week 13 |
Submit evaluation marks to the students |
06/01/2025 |
|
|
Final exam |
|
Last modified: Wednesday, 27 November 2024, 2:29 PM